Shipping is often subject to various delays and disruptions, such as adverse weather conditions, port congestion, customs clearance delays, and mechanical issues. Accurate ETAs help in managing and mitigating these delays.

Uncertainty is inherent in shipping due to external factors like weather, geopolitical events, and infrastructure limitations. ETA predictions help in dealing with this uncertainty by providing a best estimate.

Inefficient supply chain coordination can lead to delays, miscommunications, and additional costs. Accurate ETAs help various stakeholders coordinate their activities more effectively.

Without reliable ETAs, companies may struggle with inventory management. Overstocking and stockouts can result from not knowing when shipments will arrive.

Port facilities, labor, and equipment must be allocated efficiently. Without accurate ETAs, these resources can be underutilized or overtaxed, leading to operational inefficiencies.

In the age of e-commerce, customers have high expectations for shipping transparency and reliability. Meeting these expectations requires providing accurate ETAs.